The rise of the niche streamers continues. I can only see success for Hallmark with this and once they begin doing acquisitions the opportunity for indie filmmakers to make Christmas and positive films will be huge. Keep an eye on this one... https://deadline.com/2024/07/hallmark-launching-new-streaming-service-se...
3 people like this
This is a niche streamer that makes a lot of sense. they have a HUGE following and a whole podcast devoted to their Christmas movies.
3 people like this
Definitely a niche market. See the onslaught of Hallmark Christmas movies. I would consider this hell, but I know many whose boat this floats.
3 people like this
Established brand that has a big audience and control over its own content already. Good move.